By Dave Goerlitz with Gary LaForest

Page Size: 7 1/2 x 8 1/2
Binding: Perfect Bound
Pages: 166 Pages (incl. b&w pictures)
ISBN: 1-928681-02-6
For Ages: Middle School Age and Up

Retail Price: $19.95 US

Publication Date:
 March, 1999


Before he became a world famous model, Dave Goerlitz had a childhood and adolescence that was awful at best; At age 13, Dave was crosseyed, weighed 233 pounds at 5'5" and wet the bed almost every night. It was also the year he started smoking. 

BEFORE THE SMOKESCREEN recounts how and why Dave began his 23 year long, 3 1/2 pack-a-day addicition to tobacco. He covers the issues of poor self-esteem, peer pressure, role confusion and adolescent rebellion. 

It is also the story of how Dave became a "Winston Man." In addition, he gives the reader a "behind-the scenes" look at how his ads were made and what the real intentions of the Tobacco Industry were then and still are today.  

The final section of the book reviews Dave's award winning educational program for young people which he continues to present around the world.